Clémence approached the studio to launch Oenora, a wine tasting service for private individuals and businesses in Bordeaux and its surrounding region. Facing a saturated and traditional local market, the challenge was to design a brand capable of standing out immediately. The initial goal was to break the intimidating codes of oenology and make it accessible, with a positioning that appeals to both private clients and B2B sectors.

Our strategic response was to "desacralize" the world of wine while maintaining its natural elegance. My role was to develop the brand's comprehensive identity and visual signature, conceived as a bridge between expertise and conviviality. Beyond graphic design, this approach instilled a high perceived value right from the launch. The result is a modern, bold, and instantly recognizable visual system that provides the micro-enterprise with a clear direction and a measurable business impact within its sector.