Karacter

Client

Jeux Olympique de Paris

Service

Visual Identity

Illustration

Digital

Discover Paris Like Never Before: The Interactive Urban Adventure for the 2024 Olympic OFF-Games.

June 2023

Karacter

Client

Jeux Olympique de Paris

Service

Visual Identity

Illustration

Digital

Discover Paris Like Never Before: The Interactive Urban Adventure for the 2024 Olympic OFF-Games.

June 2023

Karacter

Client

Jeux Olympique de Paris

Service

Visual Identity

Illustration

Digital

Discover Paris Like Never Before: The Interactive Urban Adventure for the 2024 Olympic OFF-Games.

June 2023

About

Dive into the heart of Parisian history and culture with "Karacter," the official application for the 2024 Olympic OFF-Games event. Embody iconic characters across different eras—from the Middle Ages to the Belle Époque, and beyond. Make crucial choices, complete challenges to survive, and progress through the adventure to unlock exclusive rewards. Your journey concludes in a vibrant, ephemeral pop-up space where you can enjoy immersive entertainment and savor local delicacies. Don't miss this unique opportunity to see Paris from a fresh perspective and live an unforgettable experience.

The application allows users to interact with archetypal characters—such as a jazz singer or a historical knight—while navigating through various Parisian districts to earn rewards.

Credits

Creative Direction

Filipa de Sousa