Makkossa entrusted the studio with the creation of its brand identity for the launch of a hybrid restaurant, envisioned as a true community hub in the heart of Angers.

Our strategic response was to build a bridge between the family heritage—the "metronome" of their cuisine—and a contemporary urban aesthetic. My role was to conceive a comprehensive identity that goes beyond the simple scope of a logo to develop a complete visual ecosystem: expressive typography, geometric patterns reinterpreting Cameroonian codes, and a vibrant color palette.

This approach was designed to meet the operational constraints of the space (self-service kiosks, packaging, signage) while ensuring an immediate premium positioning. The result is a bold and highly recognizable visual system, crafted to spark desire, build loyalty among a diverse clientele, and establish Makkossa as an essential destination capable of radiating its unique rhythm both physically and across social media.